Branding: Leave your mark the right way.

brand (n.) — a kind or variety of something distinguished by some distinctive characteristic

 

Behold the power of brand distinction. Can you name these brands based on a single letter?

Social media is becoming an integral part of life for individuals and institutions. It is usually seen as an organized river of information that allows Web users to communicate with each other. It also facilitates companies’ missions to engage with their stakeholders. Social media platforms can be seen as the fronts on which Internet users gather, cooperate, share ideas, provide feedback and advice, and simply converse with one another. Whether it be communicating with friends and family, businesses, or other communities, social media opens so many doors for literally anyone and everyone around the world.

Pam Moore is a renowned brand strategist/self-proclaimed “marketing nut” who gives amazing tips on how to make your brand stand out from the crowd. Millions of people are online. How will you differentiate yourself from everyone else? How are you going to improve your online presence?

 

Why bother trying so hard to fit in when you were born to stand out?

On Pam’s blog, she recently wrote an article entitled “Social Media: 22 Tips to Differentiate Your Brand Presence.” She states that companies and people are getting so caught up in all of these new and innovative social networking sites that they are forgetting the basic marketing principles:

We talk about plans, objectives, content and blogs.  We talk little about unique value, market segmentation, product differentiation, and standing out from the crowd.  These words are exchanged for crowd sourcing, sharing and giving. Given this you can see why many newbies get confused.

She provides very useful tips that I believe all people and businesses should take into account to create a stronger, more powerful, more distinct brand for themselves. She covers a great number of topics that one should (but may not) consider from the get-go, such as the effect of color choice, logo design, the time it takes for a brand to become distinguished. She also stresses the fact that you are your own brand, and it is crucial to effectively market yourself. Individuals have their own image, personality, preferences, aspirations, missions, and attributes, just like companies do. The most important pieces of advice she provided are geared towards the folks to just need that extra push to get back into the swing of things or are lost in cyberspace. Sure, the Internet was created to make our lives easier, but there are so many instances in which we get too absorbed in its sea of opportunities and possibilities.

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